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Liberty University

BUSI

BUSI 520

iphone research

Freelance essay writing vacancies looking to become a


  • Liberty University


  • BUSI 520

  • Notes


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Freelance Essay Writing Vacancies
Looking to become a writer?
Due to high demand for our services we’re always looking for new writers. If you’re interested
in becoming a freelance writer then why not read more about our freelance writer jobs.
Freelance Writing Jobs
 
 
 
From the above analysis, we can see the 3 main sub-variable contributing to Personal 
factors thus resulting to successful and impressive high brand recall to Apple’s iphone. With 
the high brand recall for Apple, it further leads to the creation of brand awareness. The 
creation of brand awareness is the main foundation of any product’s life cycle in target 
markets. In fact, brand awareness has influence on buying behaviour of a buyer. Based on 
the above research done on Apple iphone, the consumer indeed had a complete 
understanding of the brand; allowing them to acknowledge and accept the brand (Apple).
Psychological Factors
Psychological factors are the intrinsic nature within the consumers, base on past 
experiences and collective knowledge, which influences their decision to act and purchase a 
product. The psychological factors are further categorized into the individual’s motivations, 
perceptions, and beliefs and attitudes.
Motivation as we know it is the driving force which causes us to achieve goals. In purchasing
an Iphone, it falls on the higher levels of the Maslow’s hierarchy of needs such as “Love and 
belonging”, “Esteem”or “Self-Actualization” respectively as the bottom levels – “Physiological 
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needs” and “Safety needs” have to be fulfilled in order to pay a premium for a Smartphones 
such as an Iphone (A. Maslow, 1943). Further studies such as article “The Envy Premium in 
Product Evaluation” conducted have shown that motivation for consumers to be willing to 
pay a premium price for products occurs when it elicits their envy (N. van de Ven, M. 
Zeelenberg, & R. Pieters, 2010). Research from Tilburg University, Department of Social 
Psychology and TIBER (Tilburg Institute for Behavioral Economics Research) has concluded
that the more people compare themselves to someone who is superior, the higher the envy 
premium they are willing to pay for. However, the research has also shed light on people 
willing to pay more for products only when they are motivated by a positive, benign form of 
envy. While on the other hand, if someone has a malicious envy on another person who is 
thought to be undeserving then this will evoke a desire to “pull down” the other person. For 
example, in the same research conducted, people who felt maliciously envious of someone 
with an iPhone were more likely to pay more for a BlackBerry. Hence, if envy is a genuine 
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  • Summer 12
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  • Management,
    App Store, IPhone OS, iPhones


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