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Examples of Strategic Objectives
By Erica Olsen
Strategic objectives are one of the fundamental building blocks of your strategic plan . For all intensive purpose of this post, we’ve put together below a short list of common strategic objectives.
As a quick refresher, remember that strategic objectives are long-term and should be aligned with your organization’s mission and vision. If you need an in-depth explanation of strategic objectives and how to identify and create them, click here to watch the video .
We prefer to organize these objectives into these four buckets and have provided some examples of each:
Financial Strategic Objectives
- Financial Growth: To exceed $10 million in the next 10 years.
- Financial Growth: To increase revenue by 10% annually.
- Financial Efficiency: To decrease expenses by 5%.
- Financial Efficiency: To increase net profit by 10% annually.
Customer/Constituent Strategic Objectives
- Current Customers: Expand sales to existing customers.
- Current Customers: Increase customer retention.
- Current Customers: Achieve and maintain outstanding customer service.
- Current Customers: Develop and use a customer database.
- New Customers: Introduce existing products into a new market.
- New Customers: Introduce new products to new and existing markets.
- New Customers: To expand sales to the global marketplace.
- Customer Services: Improve our service approach for new and existing customers.
Build your strategic objectives fast
Use the OnStrategy Solution to build your strategic objective framework and move it into execution.
Internal/Operational Strategic Objectives
- Product/Service/Program Management: To have all product meet standard of excellence guidelines. (Some businesses prefer to list their individual products or services as separate objectives.)
- Operations Management: Capitalize on physical facilities (location, capacity, etc.).
- Operations Management: Increase community outreach.
- Technology Management: Increase efficiencies through use of wireless or virtual technology.
- Communication Management: Improve internal communications.
- Customer Management: To execute and maintain a CRM process that is producing results.
- Marketing Management: Develop and implement a promotional plan to drive increased business.
- Alliance Management: Establish one new strategic alliance annually.
- Channel Management: Improve distributor and/or supplier relationships.
People/Learning Strategic Objectives
- People: Employ professionals who create success for customers.
- Training: To develop the leadership abilities and potential of our team.
- Culture: To align incentives and staff rewards with performance.
- Knowledge: To continually learn and adopt current best practices.
Remember, these are just examples of strategic objectives. Sometimes seeing an example makes understanding the process easier.
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These tools can be your first step towards small business success.
Find business planning, finance, sales, marketing and management templates & guides. Then get advice from a SCORE mentor for one-on-one assistance along the way.
Business Planning Templates
Use the templates below, then meet with a SCORE mentor for expert business planning advice .
- Business Plan for a Start-up Business
- Business Plan for an Established Business
Use the templates below, then meet with a SCORE mentor for expert finance advice .
- SCORE Financial Projections Template
- Start-Up Expenses
- Opening Day Balance Sheet
- Balance Sheet (Projected)
- Bank Loan Request for Small Business
- Loan Amortization Schedule
- Break-Even Analysis
- 12-Month Cash Flow Statement
- 3-Year Cash Flow Statement
- Financial History & Ratios
- Personal Financial Statement
- 12-Month Profit and Loss Projection
- 3-Year Profit and Loss Projection
Marketing & Sales Templates
Use the templates below, then meet with a SCORE mentor for expert sales advice .
- Sales Forecast (12 Months)
- Marketing Plan Guide
- Product and Service Description Worksheet
- Target Market Data Worksheet
- Target Market Comparison Worksheet
- Competitive Data Collection Plan
- Competitive Analysis Worksheet
- Brand Message Worksheet
- Pricing Strategy Worksheet
- Distribution Channel Assessment Worksheet
- Marketing Expenses Strategy Chart
- Annual Marketing Budget Template
- Marketing Calendar Template
Use the templates below, then meet with a SCORE mentor for expert management advice .
- SWOT Analysis Worksheet
- Job Analysis Worksheet
- Organization Chart for Chief Operating Officer
- Event Planning Checklist
Have a question about small business planning? Connect with a SCORE mentor online or in your community today!
- Business Plans
- Startup Strategies
- Finance & Money
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- In Business
Elements of a Nimble Business Plan
Advice, tips and tools for creating or updating your business plan are be covered in this webinar presented by SCORE certified mentor Bob Bloom. Read more
Business Plan Presentation Template
Use this template when creating a presentation for your business plan. Read more
The Finance Division of Carnegie Mellon University (CMU) provides financial management, enterprise planning and stewardship in support of the education, research, and strategic goals of the university. The vice president for finance and chief financial officer and division leadership team oversee Budget and Financial Planning, the Controller’s Office, Business Systems and Services, Treasury, Procurement Services and University Audit Services. Within those units lie critical business functions including, but not limited to payroll, financial reporting, accounts receivable and payable, sponsored projects accounting, international operations, procurement, the university purchasing card and expense reporting, and financial systems (see https://www.cmu.edu/finance/reporting-units for inclusive list). In addition to stewarding the university’s $1.2 billion operating budget , members of the Finance Division share their expertise with 13,961 students and 5,701 employees .
We are proud to contribute to a top-tier global research university that has been a birthplace of innovation throughout its history.
The purpose of the strategic plan is threefold:
- To set and align organizational goals and priorities with those of the university.
- To maintain the highest standards of service.
- To ensure the achievement of our goals through measurable standards.
CMU must be strategic in allocating its resources to provide the greatest return to students, faculty and the university. By providing data, insight, and analysis, we assist leadership and the university community in the financial decisions that fulfill its mission while maintaining a position of financial strength.
- Mission and Values
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